FOOD & DRINKS
“Right Photos, Right Audience, Real Impact.”
PROBLEM
We had been shooting our own content, but we couldn’t manage it as professionally as we wanted. We worked with some freelance photographers, but at the end, our Instagram page looked like chaos. We couldn’t reach our target audience, even though we tried running paid ads.

SOLUTION
We analyzed their target audience and considered the pricing of the menu. With the information collected from the restaurant, we clarified the target audience and created advertisements directly connected to them.
We scheduled monthly shooting sessions to keep the content fresh and consistent.
We created decorations and added some lifestyle into the content by bringing in models and influencers to make the visuals more attractive.
We selected branding colors, created discounts, giveaways, and special offers to increase engagement and attract new customers.
Additionally, we offered specially designed photography areas with unique decorations inside the restaurant to encourage customers to create their own content. This helped organically promote the brand while reducing content production costs.
Through influencer collaborations, we managed to reach a more specific and qualified target audience.
With the right approach to the target audience, we successfully increased local visitor numbers and strengthened the restaurant’s presence in the local market.
59%
INCREASE IN DIRECT MESSAGES
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
30%
UPLIFT IN RESTAURANT SALES

ALL PROJECTS
RECLUMA CREATIVE AGENCY
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